Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda, together with NTV Uganda, Uganda Police, National Road Safety Council and Uganda Red Cross have today flagged off the two-day Tweddeko Caravan. The Caravan will drive from Kampala to Masaka from Tuesday 28th to Wednesday 29th November 2017 to educate road users along the highway on road safety. This initiative is part of the Tweddeko campaign, which uses TV messages to educate and inspire people to change their behaviour on the road.
The Caravan, that was flagged off from the Kampala Railways Grounds this morning, will make stops at Kibuye, Nateete Taxi Park, Kyengera, Nsangi, Kasanje Junction, Kamengo and Kayabwe on the first day and continue from Lukaya, Mukoko, Mpugwe, Nyendo, Masaka town and culminate in a closing ceremony at Masaka Liberation grounds. Made up of twenty five (25) vehicles the Tweddeko Caravan will share road safety messages directed to boda boda riders, taxi drivers, bus drivers, passengers, pedestrians and drivers of personal vehicles. They will also show videos with Tweddeko stories from road crash victims, testimonies and inspiring road safety messages. The audiences will also receive first aid training for supporting victims of road traffic accidents as well as distribution of road safety material such as the Uganda Highway Code, road sign charts and educational flyers.
Speaking at the flag off ceremony the Managing Director of Vivo Energy Uganda, Mr. Gilbert Assi said: “It gives me great pleasure to see this Tweddeko Caravan come to life. At Vivo Energy we give special focus to road transport safety. All our truck drivers receive defensive driving training annually to refresh their knowledge. We have a hearts and mind programme through which the drivers learn - willingly and personally committing to driving safely. Over the years, we have gained some great learnings about road safety that we are eager to share with the public.”
“The campaign reinforces our commitment to play a pivotal role in transforming the road safety culture in Uganda, one person at a time. It is our desire that even as we prepare for the festive season, which is notorious for road accidents, we can all be reminded to care for our safety and that of other road users. We chose Masaka road specifically because more than 200 people die annually from road crashes on this 120km stretch, with the highest occurrence during the Christmas season. It is our hope that we shall not receive any news of road crashes during this season because of the impact of the Tweddeko Caravan.” He added.
Mr. Johnson Omolo, the Managing director of NTV Uganda hailed Vivo Energy for working with them on this Tweddeko initiative and now the Caravan. “Safety on the road is everyone’s responsibility, from the driver to pedestrians, cyclists and passengers. We are proud to be part of the team that is committed to educating and inspiring road users to change their behaviour on the road. Let us all be responsible and make the commitment today to be better road users.” Omolo said at the flagging off ceremony.
Honorable General Katumba Wamala the Minister of state for works, who presided over the flag off ceremony said “This specific event has been well planned to coincide with the beginning of heightened activity on our roads in preparation for the festive season. Therefore I am hopeful that the message sent out will help reduce accidents during this period”.
The Director of traffic and road safety, Dr. Stephen Kasiima said “Tweddeko has been the most impactful road safety activity of 2017. As Uganda Police Force, we are very proud to be associated with the Tweddeko Caravan and to commit our support. The Fika Salama campaign, which we launched in 2016, had a great impact in reduction of road crashes during the festive season of 2016. We believe this Caravan will be the preamble to several initiatives we shall be running towards the festive season to ensure we protect the lives of our road users.”
Tweddeko is a Luganda word for “let us reconsider our ways”. The campaign was launched in February 2017 and throughout the year has used stories of lives that have been impacted by road traffic crashes, pledges by responsible citizens and road safety tips to inspire change in road users’ behaviour. The campaign has so far recorded and aired 47 clips which are aired three times every week day on NTV Uganda. It has featured messages from the Honorable Minister of state for works General Katumba Wamala, and the Director of Traffic and Road Safety, Uganda Police Force, Dr. Stephen Kasiima, among others.
Notes to editors:
With a vision to become Africa’s most respected energy business Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants, was established in February 2013. The Shell brand has been in Uganda since 1953.
Vivo Energy Uganda has a fuels storage capacity of 17,500 m³ and 137 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Uganda employs around 130 employees. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and Liquefied Petroleum Gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,370 people, operates over 1,740 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Cerinah Z Tugume
Corporate Communications Manager
Vivo Energy Uganda
+256 772 754001