Vivo Energy Kenya the sole distributor and marketer of Shell branded fuels and lubricants, has unveiled a warm and modern shop brand, dubbed ‘welcome’ at Shell Masari service station in Parklands.
‘welcome’ is a new convenience retail brand, developed by Vivo Energy, for its service stations across Africa. The strong brand has been developed to fit the African consumer, convey a sense of hospitality, optimism and dynamism, and meet the needs of our customers.
Shell Masari service station is hosting the first welcome shop in Kenya. It offers convenience, variety, and optimum satisfaction to customers. welcome shops will have a shopping area, a bakery, an eatery and other facilities that provide customers with a quick snack, breakfast as well as other exciting offers.
Speaking during the launch Joe Muganda, Managing Director, Vivo Energy Kenya said: “The launch of this modern and contemporary welcome brand at Shell service stations in Kenya is testament to the convenience and variety that we want to bring to our customers. I am delighted with today’s launch as it continues to demonstrate our resolve to develop our business in Kenya and to meet the changing needs of our customers.”
He added: “Vivo Energy Kenya is excited to invest in new shop format brands and offers that complement our existing business and are clearly aligned with our growth aspirations.” The ‘welcome’ brand will be progressively rolled out to various Shell service stations across the country.
Vivo Energy Kenya is proud to be part of the strong and reputable Shell brand in Africa, investing in high quality products and services to give its customers an unforgettable experience. The launch of the welcome brand will ensure development of our convenience retail offer and provide the customer with a warm and friendly welcome when they visit our sites.
Vivo Energy Kenya Communications Office