In addition to emphasising the importance of using helmets when driving a two-wheeler, the partnership involves entrenching defensive driving habits among the country’s bulk vehicle users. Representatives from trucking companies across the country attended ‘train-the trainer’ sessions at Vivo Energy Mali’s defensive driving centre, after which they passed on these safety messages to truck drivers across the country.
As part of the overall campaign with ANASER, a Vivo Energy Mali a delegation visits schools, where they screen a special road safety video and conduct road safety quizzes, with helmets as prizes. Vivo Energy has been working with ANASER to produce 1000 road safety booklets, which are being distributed to learners at elementary schools.
The idea is to reach the hearts and minds of Mali’s youth with these messages, ensuring good safety awareness and behaviours become ingrained from a young age.