Defensive driving training and sharing of good practices is crucial in preventing similar incidents, and we know from experience and from empirical evidence that they can make a huge difference.
As part of the overall Vivo Energy/ANASER campaign, a delegation will be visiting schools in Mali, where they will screen a special road safety video and conducting road safety quizzes, with helmets as prizes. Vivo Energy will also be working with ANASER to produce 1000 road safety booklets, which will be distributed to learners at elementary schools.
The idea is to reach the hearts and minds of Mali’s youth with these messages, ensuring good safety awareness and behaviours become ingrained from a young age.
To date, the campaign is already starting to have a real impact on the public and has received much media attention, reflecting very well on both organisations.
The government is hugely impressed at Vivo Energy Mali’s hands-on involvement in such an important public arena. Indeed, they have recognised that this is the first time a private company is driving national road safety awareness, and invited us to continue working with ANASER on another high-profile campaign – the UN Road Safety Day held in June.