Message from our CEO
1 December 2021 is a special day in the story of Vivo Energy as it is our 10th Anniversary.
This is an important milestone for all our staff and stakeholders and reminds us of our success as a business over the past ten years.
When I look back over our first decade, there are many things which make me proud.
- Embedding HSSEQ into our culture and operations, delivering a best-in-class safety performance;
- Nearly doubling the size of our Retail network, and creating an expanding non-fuel retail offering;
- Developing our Commercial offer, adding alternative Power solutions;
- Growing our Lubricants business;
- Focusing on always doing business the right way;
- Supporting our local communities; and
- Adapting our business to incorporate sustainability and climate change into our strategy
From the start, our teams have worked together to build Vivo Energy into the fast acting, entrepreneurial and agile organisation that it is today.
As we move into our next decade, we are stronger than ever – delivering our strategy, guided by our purpose and our vision to become the most respected energy business in Africa.
We are pleased to share some of the key milestones that have marked our first decade, below.
Vivo Energy established Vivo Energy was established on 1 December 2011, following the divestment of Shell’s downstream business in Africa. Cape Verde, Senegal, Madagascar, Mali, Mauritius, Morocco, and Tunisia were the first countries to join the Group, with a further six markets being added in 2012 and two more in 2013. Today we operate the Shell and Engen brand across 23 African countries.
New operating culture developed We quickly developed an operating culture of ‘Focus, Simplify and Perform’, which has remained a central part of the way we do business. We achieve success by constantly reinforcing our fast and agile, decentralised business model.
Serivce station growth plan In 2013 we embarked on a growth strategy to bring our unique combination of quality, technology and efficiency to the broadest base of customers. By the end of 2022 we expect to have more than doubled our retail network from 1,269 in 2011 to around 2,600.
Convenience Retail and food strategy developed and launched We know that our customers are looking for more than just a fill-up when they drive onto our forecourts. Since 2014 we have added more non-fuel convenience retail and quick service restaurant offerings at our service stations, through partnerships with well-established global and regional brand partners.
New 15-year brand licence agreed with Shell In 2016 we extended our retail brand licence agreement with Shell until December 2031. Our product brands remain a critical factor in our customers’ choice, as they value and trust the certainty of product performance and quality received across our network.
First solar added to our network In 2017 we launched our first service station powered by solar energy, in Côte d’Ivoire. Since then we have continued to focus on improving energy efficiency at our service stations, depots and head offices. Where possible newly built and rebuilt sites include solar power.
First KFC joint venture established In 2018 we established our first food joint venture to manage and operate the KFC restaurants in Botswana. Since then we have created further JVs with the KFC brand and are now present in six of our markets.
Vivo Energy becomes a public company In 2018 we completed an initial public offering (IPO) on the London Stock Exchange with a secondary listing on the Johannesburg Stock Exchange. This was the largest African IPO on the London Stock Exchange in over a decade.
Engen-brand added to the Vivo Energy Group In March 2019 we added eight new countries and over 225 Engen-branded service stations to our network. Since then we have been accelerating growth across these new markets.
Launched our mobile app to Retail customers The rise in digital has transformed the way people live, work and shop, and in 2019 we started launching Shell and Engen-branded websites and social media platforms in each of our markets. We also started rolling out a mobile app to engage with customers and provide a platform to track and redeem loyalty points.
Secured our first commercial solar contract We secured our first commercial contract to provide a hybrid solar and fuel energy solution, for a mining customer in Mali. The project will significantly reduce the mine's CO2 emissions and underlines our commitment to developing innovative projects, services and practices that reduce impact on the environment.
Completed the roll out of our new ERP system across the Group Having developed and delivered our SAP S/4HANA Enterprise Resource Planning (ERP) system across our Shell-branded markets in 2019, we completed the roll out across the whole Group in 2021. This has laid the foundation for simpler business processes, helping us to become more efficient, enabling our business to transform and grow.