Vivo Energy Kenya, the company that distributes and markets Shell branded fuels and lubricants, has established a strategic partnership with Tuskys supermarkets, one of the most recognized retail chains in Kenya.
Vivo Energy Kenya has identified Convenience Retailing as one of its growth pillars in 2014 and beyond. To drive this agenda, Tuskys will pilot their ‘express’ outlets at two Shell service stations, the first of which opened on 16th January 2014.
The store, located in Haile Selassie Service Station in Nairobi, offers a hassle free convenience shopping for the discerning motorist and the ‘neighbourhood’. The deli section quickly established itself as the main reason why customers visit the station.
Vivo Energy Kenya’s Managing Director, Polycarp Igathe said; “We are glad to have this partnership with Tuskys and believe that it will benefit both companies. Customers also win with this partnership since a supermarket has been brought closer to them, making their shopping more convenient.”
He added, “Vivo Energy Kenya will greatly benefit from increased sales of fuel at the station thanks to an increased customer traffic. We will also get more revenue from the real estate.”
The second Tuskys outlet is set to open at Uthiru Service Station in Nairobi before the end of the first quarter. This partnership heralds the beginning of exciting times at several service stations, as other varied partnerships will be rolled out in 2014 and beyond.
Notes to the Editor
Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, announced its name change from Kenya Shell in February 2013 following the completion of acquisition in November 2012. The Shell brand has been in Kenya for over 100 years. Vivo Energy Kenya has a storage capacity of 82,200m³ and 121 retail stations with a majority offering of Shell Cards and convenience retail stores. Vivo Energy Kenya employs 194 people but the business provides indirect employment to over 200 people.
Vivo Energy operates in Retail; Commercial Fuels (Marine, Mining and Aviation in partnership with Vitol Aviation); Liquefied Petroleum Gas and Lubricants in Botswana, Burkina Faso, Cape Verde, Cote D’Ivoire, Ghana, Guinea, Kenya, Mauritius, Madagascar, Morocco, Mali, Namibia, Senegal, Tunisia and Uganda.
The company employs around 2,000 people and operates 1,400 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants will have blending capacity of around 150,000 metric tons at plants in seven countries (Cote d’Ivoire, Ghana, Guinea, Kenya, Morocco, Tunisia and Senegal) producing Shell branded lubricants.
Vivo Energy Kenya: Communication Manager
Cell: 0733844732 or 0715 828 427
Email: [email protected]