Vivo Energy Uganda, the company that distributes and markets Shell fuels and lubricants in Africa, is launching a Road Safety Education Programme today 13th March 2014 as part of its Corporate Social Investment Programme. The initiative aims to reach at least five million people with road safety messages on radio; and to train 1200 school children and 1200 Bodaboda operators. In order to achieve this goal Vivo Energy Uganda will partner with the traffic police, schools, Safe Kids Uganda and the media.
“Every year, 3,142 lives are lost and 14,892 people are injured in Uganda as a result of road traffic accidents,” says Vivo Energy Uganda Managing Director, Hans Paulsen. “At Vivo Energy we take this very seriously, not only because road safety is one of our Corporate Social Investment priority areas but also because we operate about 300 trucks on the road each day which we do while maintaining the very highest safety measures.”
Vivo Energy supports the United Nations’ efforts to stabilise and reduce the forecast level of road traffic deaths around the world during the Decade of Action for Road Safety 2011–2020. In this regard it has a GOAL ZERO safety target – ZERO harm to people, environment and assets – which is backed up with numerous management procedures. All Vivo Energy drivers receive defensive driving training, have on-board computers, journey management systems and an active safety-focused drivers’ club with a reward and recognition system.
Vivo Energy believes that school children are the drivers of tomorrow. Training 100 scholars from 12 schools is therefore an important step toward building a robust road safety culture in Uganda. The selected schools for 2014 include; Yudeesi Primary School, Sunrise Primary School, Makerere University Primary School, Light House Primary School, Busega Preparatory School, St Benedict Primary School, Bat Valley Primary School, Kitante Primary School, Kiswa Primary School, Kireka Church of Uganda Primary School, Kibuye Primary School and Green Hill Academy.
Special training will be given to children acting as safety ambassadors and traffic wardens at schools. In addition, Vivo Energy will provide road safety materials; run essay and art competitions; hold talking compounds; and create a partnership with children magazines in newspapers to further embed the programme messages. The company will also paint zebra crossings on busy roads near select schools.
Police Director in charge of Traffic and Road Safety, Dr. Steven Kasiima, was very happy to hear about the programme: “I think Vivo Energy Uganda is setting a very good example for others to follow. By being involved on this level, they are adding value to the future of our country – our youth – as well as making a difference for all, right now. I, for one, am grateful for the initiative that they have shown in this area.”
The Bodaboda road safety training component of the programme aims to provide information and raise awareness that will bring about attitude and behavior change by Bodaboda riders. Training areas will include: causes of crashes and crash avoidance; helmets and their proper use; motor bike maintenance; defensive riding; traffic law; Highway Code; and road signs.
Road safety messages encouraging attitude and behavior change among the public will be shared across six radio stations – Sanyu FM, Capital FM, Radio One, CBS Fm, Akaboozi, Super FM and Beat FM – during morning and evening drive times.
About Vivo Energy Uganda
Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants, was established in February 2013. The Shell brand has been in Uganda for over 60 years. Vivo Energy Uganda has a storage capacity of 8,297 m³ and 115 service stations with a majority offering of Shell Cards and convenience retail stores. Vivo Energy Uganda employs 120 permanent employees but the business provides indirect employment to over 3,000 people. The company is recognised as the leader in the oil industry especially championing and setting standards for safety in sales and distribution.
Vivo Energy operates in Retail; Commercial Fuels (Marine, Mining and Aviation in partnership with Vitol Aviation); Liquefied Petroleum Gas and Lubricants in Botswana, Burkina Faso, Cape Verde, Cote D’Ivoire, Ghana, Guinea, Kenya, Mauritius, Madagascar, Morocco, Mozambique, Mali, Namibia, Senegal, Tunisia and Uganda.
The company employs around 2,000 people and operates 1,400 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants will have blending capacity of around 150,000 metric tons at plants in seven countries (Cote d’Ivoire, Ghana, Guinea, Kenya, Morocco, Tunisia and Senegal) producing Shell branded lubricants.
Vivo Energy Uganda: Communications Manager
Email: [email protected]