Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, today launched a limited Happy Hour campaign whereby motorists will fuel free for one hour at designated Shell service stations.
“We want motorists to sample the new fuels we launched in the market, Shell FuelSave Unleaded and FuelSave Diesel, and experience the difference,” said Polycarp Igathe, Managing Director, Vivo Energy Kenya.
The offer comes barely a month after Vivo Energy Kenya introduced Shell FuelSave Unleaded and Shell FuelSave Diesel into the Kenyan market to replace the Shell Diesel Extra and Shell Unleaded and help Kenyan drivers drive longer at no extra cost on the fuel.
The ‘happy hour’ campaign that kicked off today in Nairobi will run for six week across the country and will see motorists receive free fuel every week on Fridays until September 5,, 2014. The fuel will only be available for one hour at the selected Shell petrol stations. To benefit, one needs to have a Shell FuelSave bumper sticker and be at the petrol station during the happy hour moment.
Besides Nairobi, other regions that will benefit from this initiative include: Mount Kenya, Western, Coast and Rift Valley regions.
“Shell FuelSave fuels are the result of extensive research and development programme aimed at discovering and designing fuels to help improve engine efficiency and so make fuel last longer,” added Mr. Igathe.
He was speaking during the kickoff of the ‘happy hour’ campaign at Shell service station along Mbagathi Way, Nairobi where he fuelled vehicles of the first lucky winners of the campaign.
While Shell FuelSave Unleaded is formulated to reduce energy losses by lubricating where engine oils are less effective and developed to keep inlet valves clean, hinder deposit formation and enhance engine efficiency, Shell FuelSave Diesel is designed to ignite and burn more successful hence helping to generate more efficient combustion in the engine. The fuel is also designed to help protect against the build-up of chip deposits by dissolving them and washing them into the combustion chamber where they are burned completely along with the fuel.
About Vivo Energy Kenya
Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, announced its name change from Kenya Shell in February 2013 following the completion of acquisition in November 2012.The Shell brand has been in Kenya for over 100 years. Vivo Energy Kenya has a storage capacity of 85,200m³ and 120 (we have 123 in the corporate brochure) retail stations with a majority offering of Shell Cards and convenience retail stores. Vivo Energy Kenya employs 163 permanent employees and provides indirect employment to over 200 people.
Vivo Energy operates in retail; commercial fuels (marine, mining and aviation in partnership with Vitol Aviation); liquefied petroleum gas and lubricants in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda.
The company employs around 2,250 people and operates 1,450 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants will have blending capacity of around 170,000 metric tonnes at plants in seven countries (Cote d’Ivoire, Ghana, Guinea, Kenya, Morocco, Tunisia and Senegal) producing Shell branded lubricants.
Vivo Energy Kenya : Communications Manager
Telephone: +254 715 828 427
E-mail: [email protected]