Tamale, 16th May, 2016 – Vivo Energy has once again demonstrated its leadership position in product innovation by launching Shell Advance onto the Ghanaian market. Shell Advance is a motorcycle engine oil designed with the advanced Response, Control, Enjoyment (RCE) technology that keeps motorcycles in peak condition, and responsive to the slightest touch.
Specifically designed for motorcycles, the oil comes in two variants; Shell Advance AX3, a mono-grade which comes in a red bottle and Shell Advance AX5, a premium multi-grade which comes in a yellow bottle.
Among the key benefits of the Shell Advance motorcycle engine oil are its active cleansing ingredients which protects the engine from wear, minimises vibration and reduces engine noise - giving motorbike riders a smoother quieter ride.
The new RCE technology of Shell Advance delivers exceptional reliability of oil performance, through careful formulations of the highest quality additives and base oil to enhance protection. Shell Advance also enhances control by helping to optimise gear shifts, smooth clutch engagement, and prevent slippage. It also increases ride enjoyment by reducing vibrations and dampening engine noise.
Speaking at the launch of the products, the Country Lubes Sales and Marketing Manager of Vivo Energy Ghana, Mr. John-Doe Samlafo, said Shell Advance is designed to offer reliable, durable and quality protection for all motorcycles to meet the unique needs of motorcyclists.
“Motorcyclists will now enjoy the thrilling performance of their motorcycles as Shell lubricants are endorsed by the world’s top vehicle manufacturers including Ferrari, Mercedes, BMW, Toyota and the world’s leading motorbike brand, DUCATI,” he said.
In a speech read on behalf of the Northern Regional Minister by Mr. Philibert K. Kuupol, the Metropolitan Coordinating Director, he commended Vivo Energy Ghana for the launch of Shell Advance motorcycle engine oil which will be a source of relief for all motorcycle owners and users.
“It is also appropriate to commend Vivo Energy Ghana for being a business that recognises the needs of its consumers and consistently designs innovative products and services that meet those needs,” he said.
As part of the launch and in line with its community investment initiatives on road safety, Vivo Energy Ghana also presented fifty (50) motorcycle helmets to motorcyclist who attended the programme. Vivo Energy’s Communications Manager, Mrs. Shirley Tony Kum, also used the occasion to advise motorcyclists on good road safety behaviours.
Shell Advance is now available at all Shell service stations nationwide, and lubricants shops, to give motorcyclists the optimum performance from their bikes.
Shell Advance – Hear the sound, feel the response!
Notes to editors:
With a vision to become Africa’s most respected energy business Vivo Energy Ghana, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2013. The Shell brand has been in Ghana since 1928.
Vivo Energy Ghana has a fuels storage capacity of 11,000m³ and 202 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Ghana employs 144 people. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,300 people, operates over 1,600 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 125,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Shirley Tony Kum
Vivo Energy Ghana: Corporate Communications Manager
Tel: + 233 540 116 600
Email: [email protected]