Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in Kenya, has partnered with Bajaj Auto Limited - through Dubai Auto Gallery, DAG - the company that distributes Bajaj motorcycles. Through the partnership, Vivo Energy Kenya has started opening Motorbike Service centres at Shell service stations across the country. These will be called Shell Advance MotoCare Express.
This concept is a first in Kenya, and will offer a designated motorbike service centre providing oil change and general bike service using Shell Advance motorcycle oils and genuine motorbike spare parts. Vivo Energy Kenya has also invested in dedicated fuel pumps to serve motorbikes. The first Shell Advance MotoCare Express centre will be opened at Shell Bidii service station in Eastleigh, with similar centres planned across Shell service stations in Kenya.
According to the Kenya National Economic Survey (2015), Kenya’s motorbike sector has been growing, with over 100, 000 new motorbikes being registered every year.
Speaking during the launch, Vivo Energy Kenya, Retail Manager Lena Munuve said that the company is committed to serving the motorbike market which is steadily growing year on year. “Vivo Energy Kenya values all its customers in equal measure. The motorbike industry has, over recent years, witnessed a spike in growth. The launch of the motorbike service centre at Bidii Shell service station is the start of offering a differentiated service to our motorbike customers, and an affirmation that Vivo Energy Kenya recognises and appreciates their business. Shell Bidii service station is the first, and we will replicate this service across selected other Shell service stations in the country.” said Ms Munuve.
She further added, “We at Vivo Energy Kenya, are a business that puts safety at the core of our operations and our partnership with Bajaj, and other like-minded organisations, not only provides an additional service to riders but also aims to propagate safety among bodaboda drivers, who we will continue to engage in various forums.”
Also present at the launch was Lubricants Sales and Marketing Manager Vivo Energy Kenya, Stephen Gikonyo who commended the partnership and the products that will be offered at the Shell Advance MotoCare Express centres. He noted, “We are delighted by this great partnership with Bajaj. We know this is for a long haul and look forward to a strong relationship with them in this venture. Shell is well known for its innovation and differentiated products and Shell Advance is the best oil for motorbikes. Shell Advance MotoCare Express service centres represent our promise of a professional oil change and general service for all types of motorbikes at Shell service stations.
He added “Shell Advance motorcycle oils are designed specifically for motorbikes and provide superior performance reliability that protects the engine, gear-box and clutch. It also offers other benefits such as reduction of engine noise and those uncomfortable motorbike vibrations, resulting to a smooth ride all the time.”
Speaking during the launch, the Chief Commercial Officer Bajaj Motorcycles, Mr. Rahul Dhawan expressed satisfaction with the partnership as the two leading brands complement each other for the benefit of the motorbike industry. He commended Shell high quality products and was optimistic that the partnership in Kenya will mark the beginning of a long journey for the two brands across other markets where both Dubai Auto Gallery (DAG) and Vivo Energy operate in Africa.
During the launch, the first 200 motor bikes were offered free oil change using Shell Advance AX5 20W-50 premium motorcycle oils and free reflector jackets.
Notes to editors:
ABOUT VIVO ENERGY
With a vision to become Africa’s most respected energy business Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2012. The Shell brand has been in Kenya since 1900.
Vivo Energy Kenya has a fuels storage capacity of 87,625 m³ and 167 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Kenya employs 193 people. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,300 people, operates over 1,700 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 125,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
ABOUT BAJAJ AUTO LIMITED
Bajaj Auto Ltd (BAL) is the world’s third-largest motorcycle manufacturer and the world’s largest three wheeler The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers).
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well- known in over a dozen countries in Europe, Latin America, the US and Asia.
Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause manufacturer. Since 2008 Bajaj has been exporting more than a million motorcycles in a single year.
DAG (Dubai Auto Gallery) is a family owned concern and was established in 2003 for the Sole Distributorship of Bajaj Auto products (2 wheelers & 3 Wheelers) in Middle East, Africa and Several other countries. In Kenya, DAG operates as Auto Industries Limited (AIL) and is responsible for local assembly and distribution of Bajaj branded vehicles.
Vivo Energy Kenya: Communications Manager
Tel: +254 715 828 427
Email: [email protected]