Vivo Energy, the company that markets and distributes Shell-branded products and services in Kenya, has partnered with Dala Sevens, a National Sevens Circuit Rugby tournament held in Kisumu. Under the Shell Helix Ultra brand it is providing one million Kenya Shillings to sponsor this year’s tournament that will be held on 2- 4 September 2016.

The Western Kenya region has built a reputation as the cradle of Kenyan rugby talent. “Dala” means home in Luo, and the tournament is all about ‘bringing rugby back home’.

According to the Future of Rugby: An HSBC Report, (2016) Sevens rugby popularity is growing by the day with new markets for rugby emerging. In the report Charles Nyende, former Kenyan rugby international is quoted as saying that “rugby has undergone tremendous growth in Kenya over the past decade - driven by the popularity of the sevens game - and that every child playing rugby in Kenya dreams of becoming an Injera, Ouma, or Kayange and playing on the world stage.”

Speaking during the partnership launch, Vivo Energy Kenya Managing Director, Polycarp Igathe linked motor vehicle fuels & oils to rugby players’ energy, adrenaline and blood rush: “When it comes to sports, most people identify Shell Helix Ultra with Formula 1. Here in Kenya we are bringing the same energy to Dala Sevens Rugby,” he said.

Igathe further added that “Vivo Energy Kenya is increasing its presence in the Western Kenya region, providing new Shell service stations that will give more customers access to our high quality products and services.”

Speaking during the partnership launch, Dala 7’s organizing committee Chairman, Jack Kisero was excited about Shell Helix Ultra being the official sponsor of the tournament. He lauded the company for the sponsorship, support and involvement of Vivo Energy Kenya with the Dala Sevens tournament.

“This year, on this 11th edition, we start the process of transforming Dala 7s into a National Festival. And in this journey, we are gracious to Vivo Energy for their sponsorship. Thank you for investing in an event we deeply treasure. Your support shows that when you look at us, you not only see consumers, you see people who love rugby and you celebrate with us.” 

Also present at the launch was Vivo Energy Kenya’s Lubricants Sales and Marketing Manager, Stephen Gikonyo who talked about Shell Helix Ultra, a top tier synthetic motor oil made from natural gas using the unique Shell Pure Plus and active cleansing technology. Gikonyo explained that it offers engine cleansing and protection that no other motor oil in the industry can surpass, and that at Shell service stations we check the oil levels and offer free oil change for lubricants bought at the station.”

Notes to editors:

About Vivo Energy:

With a vision to become Africa’s most respected energy business Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2012. The Shell brand has been in Kenya since 1900.

Vivo Energy Kenya has a storage capacity of 87,625 m³ and 172 retail stations with a majority offering of Shell Cards and convenience retailing stores. Vivo Energy Kenya employs 204 people. The company is recognised as the leader in the oil industry especially championing and setting standards for safety in sales and distribution.

Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.

The company employs around 2,300 people and operates over 1,700 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 125,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.

About Dala Sevens Rugby Tournament

Dala Sevens (7s) is a National Sevens Circuit rugby tournament held in Kisumu in the Western region of Kenya. The tournament is about bringing rugby back home to the cradle of Kenyan rugby talent. The likes of current Kenya Sevens coach Benja Ayimba, Collins Injera and Humphrey Kayange - to name but a few - nurtured their talent in educational institutions within this region. “Dala” means home in Luo.

Dala 7s was first held in 2003 and Kisumu RFC play host to the tournament. Kisumu is the biggest city in the Western Kenya region.

Media Contact:

Vivo Energy Kenya

Angela Munyua

Tel: +254 715 828 427 

Email: [email protected]


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