Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in the country and KFC have officially opened the KFC Thika road Drive-through located at Shell Northview on Thika road.
Convenience Retail is a key growth agenda for Vivo Energy. The company continues to invest in this initiative to position Shell service stations across Africa as the destination of choice for all motorists.
Convenience retail has been a success in Nairobi. By the end of 2016 Kenya will have added over 20 offers which range from restaurants, ATM’s, franchised workshops, parking areas, shops and billboards.
Speaking during the launch, Vivo Energy Group CEO Mr. Christian Chammas said Vivo Energy has made motorists’ lives easy by bringing in partners that offer a variety of services ranging from food offers, mini supermarkets ATM’s. Pharmacies and shops at Shell Service Stations. The partners are a composition of local and international brands. SafeDose Pharmacy was also opened.
Speaking during the launch KFC Managing Director, Mr. Derrick Van Houten said that KFC Drive- Through located at Shell Northview on Thika road is a strategically positioned outlet given the heavy traffic on Thika road which is a source of customers for the outlet. He appreciated the iconic partnership between Vivo Energy Kenya and KFC on this establishment and was optimistic of future KFC additional outlets at Shell Service stations.
During the same event, Vivo Energy Kenya rolled out a Shell V-Power consumer campaign that will run for the next 8 weeks. The campaign is about driving motorists’ excitement at Shell Service stations. The campaign will be carried out at 75 Shell service stations that are currently selling Shell V-Power.
The objectives are; To educate Kenyan motorists on the benefits of Shell V-Power for their cars, To continuously remind them that Shell service stations are the only service stations in Kenya that sell a high octane fuel (RON 95) whose formulation reduces friction and acts instantly and to demonstrate that Shell V-Power gets the best out of their cars.
Over the next 8 weeks customers will be rewarded with instant give-aways. Motorists will also get an opportunity to share their Shell V-Power experiences and the best will be rewarded.
There will also be a day within the campaign where customers will purchase Shell V-power at the price of regular fuel and thus get a chance to experience it.
Motorists will also have the opportunity to submit their “bucket list” of items and during this promotion Shell V-Power will make some of these wishes come true.
Notes to editors:
With a vision to become Africa’s most respected energy business Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2012. The Shell brand has been in Kenya since 1900.
Vivo Energy Kenya has a fuels storage capacity of 87,625 m³ and 172 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Kenya employs 204 people. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and Liquefied Petroleum Gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports through a partnership with Vitol Aviation.
The company employs around 2,300 people, operates over 1,700 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 125,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Vivo Energy Kenya
Tel: +254 715 828 427
Email: [email protected]