Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda, has today launched a new robust road safety campaign dubbed TWEDEKO - Every life matters, in partnership with NTV, a subsidiary of Nation Media Group, with an aim to use TV as a vehicle to educate and inspire people to change their behaviour on the road.
Twedeko is a Luganda word for “let us reconsider our ways” or “let us change our ways”. The campaign will run for one year using testimonials, pledges, road safety tips and TV talk shows. It will be driven by TV and supported by social media.
Vivo Energy’s community investment activity focuses on road safety as well as education and environment. Through its road safety educational programme, the company has invested heavily in training different categories of people including boda boda riders, taxi drivers, bus drivers, truck drivers and school children to develop a critical mass of road safety champions that inspire others.
The Twedeko campaign has identified responsible citizens who, through their testimonies and pledges, will challenge viewers about their behaviour on the road. It will also involve exemplary boda boda riders, taxi drivers and bus drivers who also have some personal examples of road accidents that should challenge the way people think and behave on the road.
Speaking at the campaign unveiling ceremony at Shell Bugolobi, Hans Paulsen Managing Director Vivo Energy Uganda remarked that Vivo Energy is pleased to partner with NTV Uganda, which is the highest viewed TV station in Uganda.
“Health and safety is part and parcel of our business and one of our HSSE focus areas is road transport safety. All our truck drivers receive defensive driving training annually to ensure their knowledge is refreshed. We have a hearts and mind programme through which the drivers learn - willingly and personally committing to driving safely. Over the years, we have gained some great learnings about road safety that we are eager to share with the public; together with partners like NTV, the National Road Safety Council and the traffic police.” Mr. Hans Paulsen, Managing Director, Vivo Energy Uganda said at the unveiling ceremony.
“The campaign reinforces our commitment to play a pivotal role in transforming the road safety culture in Uganda, one person at a time. We are very proud to launch this campaign which speaks to everyone who uses the road, as a pedestrian, a passenger or a driver.” said Mr. Paulsen.
Mr. Collins Mugume, Head of Marketing and Digital, NTV Uganda, hailed Vivo Energy for investing in its community investment initiatives - and road safety in particular - adding that as NTV Uganda they pledge their commitment to this campaign.
“Safety on the road is everyone’s responsibility. From the pedestrians to the passengers in all the different vehicles on our roads. Making a personal commitment to change and be more responsible is the only way we shall be able to reduce the avoidable crushes and accidents. Let us all be responsible and make the commitment today to be better road users” Mugume said at the unveiling ceremony.
The road safety messages will run on week days, twice a day, on NTV from March to December 2017.
Notes to editors:
With a vision to become Africa’s most respected energy business Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants, was established in February 2013. The Shell brand has been in Uganda since 1953.
Vivo Energy Uganda has a fuels storage capacity of 17,500 m³ and 137 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Uganda employs around 130 employees. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and Liquefied Petroleum Gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,370 people, operates over 1,740 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Cerinah Z Tugume
Corporate Communications Manager
Vivo Energy Uganda
Telephone: +256 772 754001
Email: [email protected]