Vivo Energy Uganda has launched a motorbike rider campaign dubbed “Owa Boda Gwe Kapo”. The campaign unveils a wide offering for the rider at Shell service stations as well as a promotional and reward platform – the Shell Boda Club.
The Boda-Boda industry is a significant segment of the transport industry in Uganda, yet only a few organisations have developed targeted products for this community. Vivo Energy has respect and appreciation of all its customers, as demonstrated by this specialised offering for Boda-Boda riders.
Speaking at the Gwe Kapo campaign launch in Namirembe, Vivo Energy Marketing Manager Jean Mugisha said, “At Vivo Energy we take time to understand our customers and their needs and work hard to provide convenient solutions for them, that are accessible across the country at all our sites.”
Boda-Boda riders are key to the Ugandan economy as they move thousands of people daily and keep people and businesses mobile. Whilst they play this critical role, they don’t necessarily have speedy, convenient and accessible services.
Mugisha further highlighted the rider offer at Shell: “Motorcyclists have dedicated fuelling points at selected service stations with high biker traffic, they can enjoy quick and free oil change services at 60 Shell Service stations and we offer Shell Advance, an engine oil specifically designed for different types of bikes and riding styles to allow riders to get the most out of every ride.”
“Because the riders’ needs are not limited to oil and fuel, Vivo Energy has set up value added services to enrich the offer and meet all needs of the riders. The riders have access to cash change, whether they purchase or not at the Shell service stations. We are also excited to partner with key suppliers and providers of motorcycle related products and services. Simba Automotive has provided technical expertise and trained all our motorbike-dedicated mechanics; and ThinVoid, through its Tambula initiative, extends short term credit to riders.” she added.
Under the “Gwe Kapo” campaign Vivo Energy has also unveiled a reward and loyalty program called the Shell Boda Club, targeted at the Boda-Boda riders who use Shell Advance motor oils. Under the Shell Boda Club, registered members will get rewarded for using Shell Advance motorbike oil and servicing at Shell service stations with various prizes including helmets, free fuel, reflective jackets, t-shirts, key rings and brand new motorcycles.
To join the Shell Boda club, a rider should service at a Shell service station and be registered in the Shell Boda Club book. Each registered rider will also receive a Shell Boda Club card. With each service and purchase of Shell Advance motorbike oil, service record details will be indicated in the Shell Boda Club book and on the rider’s club card. Riders that purchase more stand a chance to win more.
The Shell Boda Club is a part of a bigger service offering to the Boda-Boda rider, under the Gwe Kapo campaign.
Notes to editors:
With a vision to become Africa’s most respected energy business Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants, was established in February 2013. The Shell brand has been in Uganda since 1953.
Vivo Energy Uganda has a fuels storage capacity of 17,500 m³ and 137 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Uganda employs around 130 employees. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and Liquefied Petroleum Gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,370 people, operates over 1,740 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Cerinah Z Tugume
Corporate Communications Manager
Vivo Energy Uganda
+256 772 754001