A typical day for any motorist is comprised of a hectic schedule with so much to do and limited resources. As Vivo Energy Botswana, the company that markets and distributes Shell-branded products and services, we have launched the Shell FuelSave testimonial campaign to show our customers that they can do more of what they want, using less fuel and in turn save money. This campaign will demonstrate how we take worry out of our customers’ daily driving experience through the fuel economy benefit of our Shell FuelSave fuel and in turn give them more time to do the things they enjoy.
Vivo Energy Botswana looks after the safety of its people and those in the communities where it operates as part of its commitment to achieving and maintaining the highest international Health, Safety, Security and Environment (HSSE) standards. It is on this basis that, we aim to encourage safe driving styles and behaviours on the roads for customers to get the best value out of our fuels, through the Shell Fuel Save Testimonial campaign.
As we continually strive to meet the various driving needs of our customers, Vivo Energy Botswana seeks to differentiate itself, and the Shell products that it markets, to demonstrate that not “all fuels are the same”. We understand the fact that motorists have busy lifestyles and are looking to do more, while at the same time not digging deep into their pockets. For the past five weeks, we have tracked the busy lives of 20 motorists from different walks of life, among them taxi drivers, bus drivers, truck drivers, working mothers and government employees, to demonstrate how Shell FuelSave supports their busy lifestyles as its designed to last longer at no extra cost. The longer lasting fuel gives our customers time and money to do more of the things they enjoy.
In another way to demonstrate the economic benefit of Shell FuelSave fuel, Vivo Energy Botswana has invited some of its key stakeholders, including the media fraternity and industry partners to a guided road trip from Gaborone to Mahalapye, dubbed the “Shell FuelSave Media Challenge.” We set out to have a contest where members of the local media will go head to head via #SFSMediaChallengeBW to see which team can use the least amount of fuel on the trip while displaying safe driving behaviour. Vivo Energy Botswana is a champion of the Road Safety cause and takes every opportunity to initiate and support road safety efforts - including today’s event.
This is what the Marketing Manager, Mpho Motlhabane, had to say during the announcement of the upcoming media challenge: “We are taking this opportunity to showcase how we use our Shell products to meet our customers’ driving needs to give them time to do more of the things they enjoy. We want our customers to feel a sense of satisfaction from making the most of their money. We also want to encourage safe behaviours on the roads as the challenge is not about showcasing the fastest drivers but using less fuel by adopting the right driving style and behaviour on the roads.”
Vivo Energy Botswana will continue to share fuel saving and safe driving tips for customers to be able to enjoy the benefits of using Shell FuelSave. Shell FuelSave is a brand that makes customers feel good about spending their money wisely, while encouraging them to drive smart.