Look Out! Tuvuke Salama, is a joint road safety initiative by The National Transport and Safety Authority (NTSA) and Vivo Energy Kenya (VEK). The campaign seeks to promote a safe environment around learning institutions by donating reflective lollipop stop signs to schools located along high risks roads. The initiative that was launched in 2021 started off with donation of 100 stop signs to schools within seven counties, namely: Nairobi, Mombasa, Nakuru, Kericho, Embu, Kisumu, and Nyeri.
The second batch of the programme involves issuing 400 reflective signs that will distributed to schools in 11 counties namely, Meru, Mombasa, Embu, Kirinyaga, Garissa, Tharaka Nithi, Kwale, Kajiado, Kiambu, Nairobi and Kitui.
This partnership will continue to 2023, and Vivo Energy Kenya plans to donate 1,000 reflective STOP signs by the end of the three-year period. The ultimate measure of success will be reduced fatalities and injuries involving school-going children and behavioral change among the drivers, thus reducing schoolchildren's risks while crossing the road.
The focus of the initiative is majorly on children as they continue to be the most vulnerable road users. The initiative is an effective way of creating awareness and imparting the right behaviors. Motorists must at all times remain vigilant while driving within school zones. Globally, there is a call to act on speed reduction of around schools and we urge our riders and motorists to watch out for children, said Mr. George Njao, the Director General, NTSA during the handover event at the Milimani Primary School, Nairobi.
Speaking during the presentation ceremony, Vivo Energy Kenya Communications Manager, Ms. Angela Munyua, said that the campaign is within Vivo Energy’s community investment pillars which supports culture shift in road safety matters. “We are delighted to be handing over the second batch of 400 STOP signs. We believe they will go along way in saving children’s lives. Vivo Energy's business makes road safety a crucial pillar in the organisation's safety agenda and this initiative, goes a long way in ensuring that the future generation is protected as they go to and from school.”
She added, “Vivo Energy’s community programmes are designed to deliver a cultural shift in attitudes to road safety across the general population, amongst school children.