Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda, together with NTV Uganda, Uganda Police, National Road Safety Council and Uganda Red Cross have today flagged off a one-day Tweddeko Caravan. Now in its second edition, the caravan comprises of two teams that will kick off from Kampala City and Jinja Town respectively, from Monday 3rd December 2018, to educate road users along the highway on road safety. This initiative is part of the on-going Tweddeko campaign, which uses TV messages to educate and inspire people to change their behaviour on the road.
The Kampala Caravan, that was flagged off from SGS Uganda Limited - Namanve this morning, will make stops at Mukono Taxi Park, Anthony stage, SIBED Yard, Namawojolo Road Side, Lugazi Truck parking area, and Najjembe Road Side Market. The Jinja Caravan was flagged off from Bugembe Stadium will make stops at Jinja Taxi Park, Njeru, Mbiko, Nakibizzi, Kitogoma, Lugalambo and culminate in a closing ceremony at Mabira Police station.
Made up of more than twenty (20) vehicles on each route, the Tweddeko Caravan will share road safety messages directed to boda boda riders, taxi drivers, bus drivers, passengers, pedestrians, road side vendors and drivers of personal vehicles. They will also show videos with Tweddeko stories from road crash victims, testimonies and inspiring road safety messages. The audiences will also receive first aid training for supporting victims of road traffic accidents as well as a zebra crossing painting at Nalufenya Road, distribution of road safety material such as the Uganda Highway Code, road sign charts and educational flyers.
Speaking at the flag off ceremony the Managing Director of Vivo Energy Uganda, Mr. Gilbert Assi said: “It gives me great pleasure to see the second edition of Tweddeko Caravan come on another highway - Jinja Highway. At Vivo Energy we give special focus to road transport safety. All our truck drivers receive defensive driving training annually to refresh their knowledge. We have a hearts and mind programme through which the drivers learn - willingly and personally committing to driving safely. Over the years, we have gained some great learnings about road safety that we are eager to share with the public.”
“The campaign reinforces our commitment to play a pivotal role in transforming the road safety culture in Uganda, one person at a time. It is our desire that even as we head towards the festive season, which is notorious for road accidents, we can all be reminded to care for our safety and that of other road users” he added.
Eng. Monica Azuba Ntege, the Minister of Works and Transport, who officially flagged off the Kampala Caravan said “The festive season is around the corner and history has shown that accidents tend to increase during this time of the year. This specific event has been well planned to coincide with the beginning of heightened activity on our roads in preparation for the festive season. Therefore, I am hopeful that the message sent out will help reduce accidents during this period.”
The Director of traffic and road safety, Dr. Stephen Kasiima who flagged off the Jinja Caravan, commended Vivo Energy for great Road Safety Initiatives. “Tweddeko has been the most impactful road safety activity from 2017 to date. As the Uganda Police Force, we commit to supporting this great initiative and inspire road users to change their behaviour and attitude on the road.”
Tweddeko is a Luganda word for “let us reconsider our ways”. The campaign was launched in February 2017 and throughout the past two years, the campaign has used stories of lives that have been impacted by road traffic crashes, pledges by responsible citizens and road safety tips to inspire change in road users’ behaviour. The Tweddeko Road Safety campaign received the award for best corporate social responsibility in April 2018 during the Public Relations Association of Uganda (PRAU) excellence awards.