Vivo Energy Uganda has today announced its continued partnership and title sponsorship of the annual Pearl of Africa Uganda Rally (POAR) through its iconic brand, Shell V-Power. The rally shall take place between the 5th to 7th May 2023 in Jinja. The company has increased its sponsorship package of the Pearl of Africa rally to 180 million Uganda shillings to the organisers, Federation of Motor Sports Uganda (FMSU), as a show of its commitment to its continued support of the growth and development of motorsport in Uganda for the 11th year running. 

"We are delighted, once again, to be the title sponsor of the annual Pearl of Africa Uganda Rally as a show of our commitment to supporting the growth and development of motorsport in Uganda. We also believe that this event shall similarly provide an excellent opportunity to showcase to the participating rally drivers and the fans, the performance and efficiency of our iconic Shell V-Power fuels," said Mr Johan Grobbelaar, the Managing Director of Vivo Energy Uganda. He added, "We believe that this year's event will be a huge success, and we look forward to seeing the participating drivers and teams push themselves to the limit as they tackle the challenging terrain of the rally."

Shell V-Power is a premium unleaded fuel designed to enhance engine power by actively protecting vital engine parts. This helps car engines to deliver more power and perform to its potential, whatever car one drives. Containing a powerful cleaning technology, Shell V-Power is designed to enhance everyday driving performance and responsiveness. Globally, Shell V-Power, the premium performance fuel, is one of the greatest supporters of motorsport. Shell V-Power has been tested and proven to enhance performance on the racetrack and has existing partnerships with F1’s Scuderia Ferrari, BMW Motorsport and the Moto GP Ducati technical teams.

The annual Pearl of Africa Uganda Rally is a significant event in the Ugandan motorsport calendar, and with Shell V-Power's increased sponsorship, the event is set to be even more exciting and challenging than ever before. During the Shell V-Power Pearl of Africa Uganda Rally, most participants use Shell V-Power. The public also gets an opportunity to experience how Shell V-Power improves engine performance thanks to promotional activities building up to the event.

The President of the Federation of Motor Sports in Uganda, Mr Dipu Ruparelia, expressed his gratitude to Vivo Energy Uganda for the continued partnership. “We appreciate Shell V-Power as a fundamental partner in the success of this key fixture in the motorsport calendar of the country over the years. With the renewal of the sporting season and the confirmation of its title sponsorship, we believe our partnership shall see a more challenging rally for the participating drivers and a thrilling experience for the fans this year,” said Ruparelia. 

Adding, “We invite all motorsport enthusiasts to come and witness the excitement of the rally and experience the performance and efficiency of Shell V-Power as a premium fuel for the drivers. Similarly, we encourage all rally fans to observe safety guidelines during the rally in Jinja in observance of the Federation's guidelines and to provide a fulfilling experience for all.”