Our strategy has given us energy to grow, and will continue to guide our business in the years to come.
We have three key strategic pillars:
Maximising value
Retail fuel
- Optimising and modernising our network
- Adding new sites every year
- Renovate our existing sites
Accelerate growth
Non-fuel retail offer
- Develop a substantial food business, both inside and outside our service stations
- Increase our presence in the convenience sector
- Diversify our non-fuel retail offering
Commercial fuels and lubricants
- Stimulate profitable growth in the B2B market
- Increase reseller market share by volume
- Expand our lubricants business (including exports)
- Improve our focus on aviation and marine
LPG
- Reduction in carbon intensity of product range through growth in LPG
Evolve the business model
Solar
- Developing our range of hybrid solar energy products
- Piloting more electric vehicle (EV) charging sites
New mobility
- Research and develop new mobility solutions
