Vivo Energy hosts VIP event to mark Engen brand launch in Jordan

02 Oct 2026
Representatives from Vivo Energy Jordan and the wider Group stand behind an Engen sign

Amman, Jordan – 30 September 2026: Vivo Energy Jordan has officially launched its Engen brand in Jordan at an exclusive event held at the Royal Automobile Museum in Amman. The event brought together senior officials, prominent figures and business leaders, alongside commercial partners, customers, key stakeholders and representatives from across the business community.

The event marked the official introduction of Engen to the Jordanian market and provided an opportunity for Vivo Energy to share its vision for the next phase of its operations in the Kingdom. The company also outlined plans to further develop its service station network and expand its range of services in line with evolving customer needs, while enhancing operational efficiency and maintaining high standards of service.

Adel Saadallah, Managing Director of Vivo Energy Jordan, said the launch of the Engen brand in the Kingdom reflects the Group’s confidence in Jordan’s economy and its strong potential for investment and growth.

He noted that Jordan represents an important market within the Group’s broader strategy, supported by its strategic location, stable business environment and opportunities to build long-term partnerships across a range of sectors.

Saadallah added that the introduction of the Engen brand in Jordan goes beyond a change in brand identity and forms part of a broader investment strategy focused on developing the service station network, enhancing operational efficiency, supporting supply chain resilience and providing integrated solutions tailored to the needs of individual consumers as well as commercial and industrial customers.

Saadallah explained that the company’s plans for the next phase will combine the continued development of its fuel offering with the expansion of non-fuel services, alongside further development of its commercial and industrial fuel solutions, lubricants portfolio, payment services and fleet management solutions.

He added that investment in Jordanian talent will remain a key pillar in implementing these plans, helping strengthen local capabilities, support the company’s continued development and establish a sustainable long-term presence for the Engen brand in the Kingdom, while delivering tangible value to customers, partners and the Jordanian economy.

Vivo Energy, Africa’s leading energy distribution company, operates and markets its products across Africa, the Indian Ocean Islands and Jordan. The Group has a network of approximately 4,200 service stations across 29 markets and also exports lubricants to several African countries.