Image: The guest of honour, Mr. Winstone Katushabe, Commissioner for Transport Regulation & Safety at the Ministry of Works and Transport (centre) is joined by the MD Joanita Mukasa Menya and officials at the launch event for the company’s ‘Powering Your Next Move’ campaign.

Kampala, Uganda – Wednesday, 8 October 2025: Vivo Energy Uganda has today unveiled ‘Powering Your Next Move,’ a new commercial campaign aimed at helping businesses reduce downtime, manage costs more effectively, and run their operations more efficiently.

The campaign reaffirms Vivo Energy’s commitment to go beyond simply supplying fuel, by offering business partnerships that drive real performance and measurable results.

In Uganda’s competitive fuel market, many suppliers focus on price. Vivo Energy Uganda is taking a different approach helping customers achieve predictable performance, lower maintenance costs, and improved productivity across their fleets and worksites.

‘Powering Your Next Move’ highlights everyday solutions designed around the realities businesses face:

• Reducing downtime: Through dependable, timely fuel deliveries that keep transport, logistics, and construction operations running without interruptions.

• Saving costs: With Shell’s advanced fuels and lubricants that boost engine efficiency and reduce maintenance expenses by up to 3%.

• Increasing reliability: Using smart fuel management systems to track usage, monitor deliveries, and prevent losses.

• Planning better: Offering fixed-price contracts and technical support that give businesses greater control over operating expenses.

“With ‘Powering Your Next Move,’ we’re showing our customers that we don’t just sell fuel, we provide solutions that help their businesses move forward,” said Alinafe Mkavea, Chief Commercial Officer, at Vivo Energy Uganda. “Whether it’s ensuring timely delivery, reducing wastage, or offering expert maintenance advice, we’re partnering with them to achieve stronger performance and long-term value.”

Joanita Mukasa Menya, Managing Director at Vivo Energy Uganda, added: “Our customers want consistency and peace of mind. By offering reliable delivery, technical expertise, and responsive support, we’re helping make their operations smoother and more predictable. ‘Powering Your Next Move’ is about giving them the confidence to focus on growth, while we handle the fuel that powers it.”

Through this campaign, Vivo Energy Uganda is reinforcing its long-standing commitment to Business Beyond Price, offering not just premium Shell products, but dependable partnerships that help customers operate smarter.

This includes 24/7 delivery assurance and fleet refuelling for uninterrupted uptime and technical visits and driver training to help customers save fuel and extend equipment life. It also provides tailored offers for transport, manufacturing, and construction companies, built around their specific needs.

Jemimah Aupata, the B2B Manager at Vivo Energy Uganda, said: “Our customers want a partner who understands their challenges. ‘Powering Your Next Move’ reflects is our customer value proposition, aimed at helping them save time, control costs, and stay productive. That’s how we deliver real value beyond price.” 

Speaking on behalf of Hon. Gen. Edward Katumba Wamala, Minister of Works and Transport, Mr. Winstone Katushabe, Commissioner of Transport Regulation and Safety, commended Vivo Energy Uganda for launching the ‘Powering Your Next Move’ campaign, describing it as a timely and forward-looking initiative that aligns perfectly with the government’s vision for sustainable economic growth. He noted that by focusing on reducing downtime, managing costs, and improving operational efficiency, the campaign directly supports the competitiveness of Uganda’s commercial and industrial sectors, particularly in transport, logistics, and construction. 

Mr. Katushabe reaffirmed the Government of Uganda’s commitment to partnering with the private sector to create and sustain an enabling business environment, supported by continued investment in road infrastructure, energy security, and regulatory stability. 

“Progress is achieved through partnership between government and the private sector, between policy and innovation, and between today’s investment and tomorrow’s opportunity,” he said, while congratulating Vivo Energy Uganda on its partnership-driven approach and pledged the government’s support for efforts that drive efficiency, reliability, and sustainability in Uganda’s journey toward shared prosperity and industrial growth.